Communications for the Common Good℠

Helping mission-based organizations grow through intentional & memorable storytelling

“Who are we missing that would really care about this if they knew?”

“How can we help donors, volunteers & policymakers really understand their impact?”

“How can I help my team turn the amazing experiences they have in the field into powerful stories we can share?”

“Our messaging could be better, but where do we even start?”

If any of these questions are looping through your brain, you need what my friend Julie calls a “think partner.” Not a LinkedIn marketing dude-bro, but a strategic listener with an outside perspective. An experienced ally who will do it with you or coach you through it.

I’m Mindy Withrow, and I started Mindy Media to help mission-based organizations like yours find their storytelling voice and motivate their audiences to take meaningful action.

  • "I trust our story to Mindy. She is creative and innovative and has a way of keeping us both focused on mission and open to new possibilities. Mindy is a fabulous think partner, from crafting key messages to building an agile strategy to carry our mission into the future."

    Julie Vieira, Director, Margaret Brennan Institute

  • "Mindy’s storytelling workshop was absolutely superb. The insights she brought us are truly creating a seismic shift in our communications!"

    Kimberly Kaufman, Executive Director, Black Swamp Bird Observatory

Who I work with

  • Nonprofits

    When you can’t hire a full-time, experienced comms person, I provide strategic leadership and execution support.

  • Corporate ESG/CSR teams

    I help you plan the memorable, values-aligned story angles that celebrate all the ways you're meeting your SDGs.

  • Cause-based businesses

    A unique voice is a must for cause marketing to niche audiences. I help you discover that voice and proclaim it boldly and consistently.

Discover how I partner

AN ORIGIN STORY

I wrote my first book at age 7.

It was about farm animals, and cleverly titled Farm Animals. The best paragraph was: “The pig eats slop. That’s stuff like banana peels or yuck mixed with juice.” Not an instant classic. But I learned that words make people feel things (in this case, revulsion, but it was a start).

I had strong feelings myself, especially about right and wrong. There’s a moment in The Simpsons (S5 E14) where Marge exclaims at her daughter: “Lisa, ordinarily I'd tell you to stand up for what you believe in, but you've been doing that an awful lot lately.” I was (ok, am) Lisa.

Combining my loves for words and justice was inevitable. It started with letters to the editor in college and turned into a communications career. Now, through Mindy Media, I guide people working for the common good in getting uncommon visibility.

Let’s amplify your story, together.